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How to Size Images and Ads for Social Media Channels 2020

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Have you ever wondered why social media channels don't use the same image sizes?

Me too. So, here's most social media image and ad sizes in one place as of 2020.

Make your images the right size so that your visual, and any words over the image, don't get cut-off.

Facebook Social Media Image Sizes

Facebook Cover Photo: 820 x 360 pixels

Smartphones display as 640 x 312 pixels. For best results, upload an RGB  / JPG file less than 100 KB. Images with a logo or text maybe best as a PNG file.

Facebook Cover Image Size

Facebook Cover Video: 820 x 462

Facebook Cover Video: 820 x 462

Facebook Profile Image: 180 x 180 pixels

Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most places on the largest social networking platform.

‍Facebook Profile Image: 180 x 180 pixels

Facebook Post Image: 1200 x 630 pixels

For shared images on your Facebook timeline and instream newsfeed and link image size. Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

– Facebook will scale down to minimum dimensions: 470 × 174 pixels.
– Shows in feed: 470 × 174 pixels.

Image Guidelines:
– Recommended upload size of 1200 x 627
– Square Photo: Minimum 154 x 154px in feed.
– Square Photo: Minimum 116 x 116 on page.
– Rectangular Photo: Minimum 470 x 246 pixels in feed.
– Rectangular Photo: Minimum 484 x 252 pixels on page.

Facebook Post Image: 1200 x 630 pixels

Facebook Highlighted Image: 1200 x 717 pixels

Will appear on your page at 843 x 504 pixels. Choose a higher resolution at that scale for better quality.

  • Facebook event image size: 1920 x 1080
  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
Facebook Highlighted Image: 1200 x 717 pixels

Facebook ad size: 1200 x 628

Facebook ad size: 1200 x 628
Facebook ad size: 1200 x 628

Facebook video ad size: 1280 x 720

Facebook ad size: 1200 x 628

Facebook Story ad size: 1080 x 1920

Facebook messenger image ad size: 1200 x 628

The sizes are optimized for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.

Video Uploads: 1280 x 760 pixels

Facebook Video Uploads: 1280 x 760 pixels

CHEATSHEET: SOCIAL MEDIA HEADERS

Twitter Social Media Image Sizes

Twitter Cover Photo: 1500 x 500 pixels

YouTube Social Media Image Sizes

YouTube Channel Art: 2560 x 1440 pixels

LinkedIn Social Media Image Sizes

Personal Background image: 1584 x 396px

Your LinkedIn profile background photo is displayed at a 4:1 aspect ratio.

Standard Logo: 400 x 400 pixels

Profile image: 400 x 400 pixels
– Recommended between 400 x 400 & 20,000 x 20,000 pixels
– Minimum 200 x 200 pixels
– 10mb maximum file size / JPG, GIF or PNG files only

Linkedin Brand / Company Pages Image Sizes

Background image: 1536 x 768px
Recommended:1536 x 768 pixels.
Minimum size of 1192 x 220.
Maximum 4MB.
Appears as 1400 x 425 pixels.
Image types include: PNG, JPG or GIF.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo the more likely the followers!

Business / Career Cover Picture: 974 x 330 pixels

Image Guidelines:
Minimum 974 x 330 pixels.
Maximum 2 MB.
Landscape Layout.
PNG, JPG or GIF.

At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

Square Logo: 60 x 60px
Image Guidelines
– 60 x 60 pixels (resized to fit).
– Maximum 2 MB.
– PNG, JPG or GIF.

This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.

Business Banner Image: 646 x 220 pixels
Image Guidelines
– Minimum 646 x 220 pixels.
– Maximum 2 MB.
– Landscape Layout.
– PNG, JPG or GIF.

Business Banner Image: 646 x 220 pixels
Business Banner Image: 646 x 220 pixels

Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

The stand logo shows up next to your company name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section.

Pinterest

Profile Picture: 165 x 165 pixels
A Pinterest profile picture may not be as important as that of Facebook or Twitter profile pictures. However, you still need to use a nice one. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.

Board Display Image: 222 x 150 pixels
Use eye-catchy images for posting on the relevant Pinterest boards.

Pinterest Pin Sizes: a width of 238 pixels (with scaled height)

Though these are the dimensions for your Pinterest pins, expanded pins will have a minimum width of 600 pixels. You can post larger images (as only the width is fixed, while the length can be scaled further up) for better engagement and more re-pins or likes.

Instagram Social Media Image Sizes

Instagram Profile Picture: 110 x 110 pixels

Instagram Post Photo Size: 1080 x 1080 pixels

Video to Stories: 750 x 1334 pixels

The maximum duration of the video should be 10 seconds.

Instagram Photo Thumbnails: 161 x 161 pixels

Facebook Group Cover: 1640 x 846

SOCIAL & DISPLAY ADS

Facebook Ad (Link) 1200 x 628

Facebook Ad (Carousel) 1080 x 1080

Facebook Ad (Carousel) 1080 x 1080

Facebook Inline Rectangle Ad 300 x 250

Banner Ad 468 x 60

Rectangle Ad 180 x 150

Square Pop-up Ad: 250 x 250

Leaderboard Ad: 728 x 90

Leaderboard Ad 728 x 90

Skyscraper: 120 x 600

Wide SkyScraper: 160 x 600

Filmstrip Ad: 300 x 600

Pushdown Ad: 970 x 90

Billboard Ad: 970 x 250

CHEATSHEET: SOCIAL & DISPLAY ADS

Formulate offers free sizing across channels on all ad designs.

Are you ready to create an amazing ad?

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