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Love u Optimind

Mind optimized, hell yeah.

Brain fitness and hydration go together like best friends. When you're true friends, you have that indescribable bond. You push each other to be better. There is nothing like a dependable, feel-good, energized day. Nothing. We love you like crazy Optimind!

We had a blast positioning Optimind as a day's best friend.

See it in action.

VISIT SITE
Mobile-first design
Microcopy
Waterbooster-Sexy-Facts

Fitting in the facts.

We highlighted ingredients that serve the task of providing information using blending the art and science of typography for an aesthetically pleasing and functional user experience. Readability is promoted with short sentences and headlines focus on benefits.

VISIT SITE
UX Writing | Design
Waterbooster-Using-Imagination
UX Writing

PROBLEM

A high cancel rate after the free trial. The generic "try it free" button led to confusion, friction, and a high refund rate.

SOLUTION

Concise and useful microcopy conveys the specific consequence and value of the users' action. Benefit-driven copy combined with the monthly cost both converts and retains customers.  

RESULT

Immediate 20-25% increase in paid subscriptions.

Waterbooster-Buy
Micro copy & icons
Waterbooster-Using-Imagination
Web design

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